This website uses cookies to improve your experience, and to provide more personalized services to you, both on this website and other media. To find out more see our Privacy Policy. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website.
Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website.
These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience. Necessary Necessary. Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary Non-necessary. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies.
The researcher has selected rebranding and repositioning as independent variables, brand image and brand service as dependent variable. The study is done in Oman Muscat. The research Philosophy used in this study was Interpretivism because the researchers were trying to find out the impact on rebranding and repositioning about the Ooredoo as well as the deductive approach is used in this study.. Hypotheses are built and significant of each variable is tested, cross tabulation and T-test has been done based on factors analysed.
Primary Data were collected through questionnaire and secondary data from journals and websites. Neural Network has been done to test the dependent variable as well as the covariant. Analysis is done using Spss software. A model has been created using neural network based on the findings of the study. It was found out that there is no tagline for Ooredoo and the researchers recommended that the organization should have a tagline to attract the customers.
An another recommendation which has been made is that the Ooredoo has to concentrate on Networking, Services offered to the customers as well as on the part of technological development. To conclude this study will be highly useful to the organization as well as the customer who were using the Services of the Ooredoo.
It is highly essential for Ooredoo to improve level of brand services to retain the brand image as that of Nawras. Researcher felt the need for this study in two perspectives. The first importance is given to the organisation that has done rebranding already focusing to expand the telecom services internationally. Previously the brand name used was Nawras which was a local brand and brand recognition will be difficult internationally.
Secondly to know the customers opinion regarding the brand image and brand services provided by Ooredoo. To identify the effects of rebranding and repositioning on Ooredoo.
To evaluate the impact of rebranding on brand image. To evaluate the impact of repositioning on brand services. Some of the recent areas are ethical issues, Consumer loyalty, and Consumer trust in corporate branding. His major findings states that the analysis highlighted four key pitfalls in corporate rebranding these are: Disconnecting with the core: Stakeholders Myopia, Emphasis on labels, not meaning — one company, one voice : the challenges of multiple identities.
This is neglected in theoretical treatment. He has taken the case of Canadian leather goods retailer who have implemented a major corporate rebranding strategy. Table 1. Deviation Std. Error Mean Age of the respondents 1. Error Mean Scaling for rebranding Before 4.
0コメント